Dallas Wings Venue Graphics

The Dallas Wings are a WNBA team on the rise, and with the momentum surrounding their number one draft pick, we wanted the brand system to reflect speed, grit, and forward motion while still maintaining the bold simplicity the team was after. As creative lead, I worked closely with the client to shape the visual direction while guiding the design team to ensure every piece felt cohesive across the campaign. We leaned into thick italic typography that naturally feels fast, confident, and aggressive, pairing it with clean, impactful layouts that reinforced movement throughout the system. Beneath the polished design, subtle paper and grain textures added a grounded, gritty edge that kept the work feeling authentic and hard-earned.