Babbel Ad

While learning Spanish through Babbel in my free time, I was inspired to create a speculative ad concept that captured the energy and accessibility of language learning. I took the project from initial concept through final execution independently, developing the creative direction, motion design, and overall visual storytelling. The goal was to create something playful and engaging while still feeling polished and brand-aligned, blending dynamic motion with clear, approachable messaging to reflect the experience of learning a new language.